Why is Disney store closing in France?
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| Why is Disney store closing in France? |
French media revealed that the only store dedicated to Disney World will finally close its doors in more than 30 years.
The Champs-Elysees once again lose one of their legendary stores. Disney Store, which opened in 1993 and will permanently close its doors.
Jane de Hotserie, Mayor of LR for the eighth district of the capital, confirmed. He explained that the US giant had continued this closure a few months ago.
Why is Disney store closed in France?
This closure is due to different factors. Disney store now prefers to focus on sales that take place in its park and online. Strategy leading to the gradual closure of its 24 stores in France.
In 2009, the company had only 6 stores in France, and in 2019, it closed its Disney store in Calais, Lyon and Marseille. Only its Parisian "facade" remains in operation.
The steady rise in rents also explains this decision, as well as the decline in activity after several events. Like Covid, Chinese absences, tourists, strikes, etc.
This strategy has been systematically implemented by Disney store in many countries where its stores are located even in the United States. In March 2021, the group announced the closure of 60 stores in North America.
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